Beyond the Vehicle: Complex Systems Design

This webinar gives designers a clear, practical way to elevate the quality and impact of their work. In this fast-paced session, you’ll learn the Micro–Mezzo–Macro framework for seeing the hidden forces, dependencies, and behaviors that shape mobility systems. Through sharp examples and case studies, you’ll discover why some solutions succeed while others fail—and how a systems lens can help you make better decisions, avoid common pitfalls, and design with greater confidence and strategic clarity.

What you'll learn

Apply a systems lens using the Micro–Mezzo–Macro framework to understand how people, policies, technologies, and infrastructures interact across mobility ecosystems.

Analyze mobility challenges more effectively by identifying root causes, interdependencies, and leverage points that influence outcomes at different system scales.

Evaluate real-world case studies to distinguish why certain transportation solutions succeed or fail within complex operational and socio-technical contexts.

Integrate systems thinking into your own work to strengthen decisions, anticipate unintended consequences, and increase the strategic impact of your design practice.

Meet the speaker

Richard Pelletier

Executive Director, Turn Institute

Richard Pelletier is a legendary transportation designer and leader with over 25 years of experience, having worked with BMW, Ford, BART, and other industry leaders on innovative mobility solutions. He has co-created visionary vehicle and transit concepts for BMW, MINI, Rolls Royce, Ford, Lincoln, Scania Trucks, LA Metro, IdeaLab (AiPod), and Waymo, integrating human-centered design with emerging technologies. With expertise spanning automotive, public transit, and future mobility, he brings a forward-thinking approach to transportation challenges. Previously, he served as the Associate Chair for the Master of Science in Transportation Systems and Design at ArtCenter College of Design, guiding the next generation of mobility innovators. He is the founder and co-executive director of Turn Institute, a non-profit consultancy dedicated to the future of mobility.

Learn Systems Design from a Leading Mobility Innovator

In this webinar, you’ll gain practical tools to think beyond vehicles and design for the complexity of modern mobility systems. You’ll also learn directly from Richard Pelletier, one of the most forward-thinking transportation designers in both automotive and public transit, who brings decades of breakthrough, real-world experience to the session.

25% Discount on the CGU Drucker Certificate in Design Leadership & Strategy

Attendees of this webinar will receive a 25% discount on the new Certificate in Design Leadership & Strategy, offered by the Claremont Graduate University Drucker School of Management, and co-produced with Turn Institute. This is the world's first executive education program for designers. Learn more at www.TurnInstitute.org

Reserve Your Spot and Earn a $10 Credit

Join this high-impact webinar for just $10, and get your full ticket price back as a credit toward any future Turn Institute course or webinar, while gaining a systems lens that elevates the clarity and impact of your design work. And don't forget, if you decide to sign up for the CGU Drucker Certificate in Design Leadership & Strategy, you'll also receive a 25% tuition discount.

$10.00

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